© Ana Rita Otsuka





BBC UX Workshop project


idi is an app that tackles the subject of cultural integration in a subtle and playful way.

We decided to create a platform to address cultural nuances and reinforce unity. Approaching the theme of activism, we realized idioms could isolate non-native speakers, idi is a learning platform allowing people to feel included.


In collaboration with Nada Abughris, Anoushka Khandwala and Winky Xue

idi greets you with a fun animation every day with idioms of three different countries. The app archives cultural phrases that have been missing from your vocabulary.