How Hot?


A&AD Hasbro pitch.


HOW HOT? Our starting point was the classic ‘hot potato’ game: a party game that involves players gathering in a circle and tossing a small object to each other while music plays.

We revisited the essence of the hot potato game and merged it with our interest in the culture of small talk in the UK with strangers.


In collaboration with Anabel Hazeldine and Daniela Barbeira

© Ana Rita Otsuka